New technology is innovating how electric utilities do business and allowing them to provide better reliability and customerfriendly products and services. Oncor – the sixth largest electricity distribution company in the nation – is taking advantage of such innovation with a four-year, $690 million effort to install new Advanced Meters across its service area. While the initiative requires a small monthly surcharge, the benefits to consumers and the environment far outweigh any small increase in price. The challenge was to educate consumers about the opportunities that new Advanced Meters provide and help them reduce their electricity demand, which would ultimately lower their bill and help the environment.


The SMART TEXAS consumer education campaign was created and launched, the capstone of which is a 53-foot trailer that

expands on either side into a 1,000 sq ft Mobile Experience Center. Inside the Center, five multimedia-rich zones tell the story of Oncor’s initiative from the company’s role, a demonstration of new features and future possibilities, and the environmental impact of different energy choices. Critical to the Center’s success was distilling complex energy industry information into engaging and easy-to-grasp components. To meet the challenge, the Center was designed as a progressive walk along the story. At each station, videos demonstrated the advantages of the new technology and touch-screen kiosks allowed guests to interactively learn more in an engaging and personalized way.


SERVICES PROVIDED: Brand Strategy, Brand Persona, Positioning, Messaging, Tagline, Logo, Visual Identity, Collateral Materials, Multimedia & Motion Graphics, Customer Outreach and Adverisising Campaign, 52 foot Expansion Mobile Marketing Trailer and 20ft Jumbotron Multimedia Trailer.

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