Northeastern Health System, a rural Oklahoma hospital was facing market pressure from a larger, better funded local competitor and nearby large city health systems.
Assignment: Identify cost-effective strategies to engage target audiences and improve brand value with those audiences.
Strategy: Utilize social media and content marketing to broaden reach and improve key message recall.
Results: In 120 days, increased monthly web traffic by more than 100 percent and increased social media followers by more than 1,000 percent. Most important metric was increasing Facebook shares of key stories from an average of 5 shares per month to more than 400 shares per month.